In partnership with the Ad Council, this campaign was created for the National Highway Transportation Safety Administration (NHTSA) to launch a new PSA campaign about child passenger safety. By interrupting their overconfidence, we remind parents and caregivers why it is so important to make sure they are in the right seat. Because, one thing we can all agree on – love protects.

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Campaign / :30 Spot / :60 OLV / OOH / Social Assets